Pure Fishing is the biggest fishing tackle company with an army of world leading brands under its wings. Its brand portfolio includes –

• Mitchell – producers of high quality reels, rods, and lines
• Abu Garcia – producers of well regarded reels, rods and lines
• Berkely – makers of world class fishing lines. One of the very few makers who take pride in manufacturing in their home country.
• Stren – proud manufacturers of high quality fishing lines
• Penn – one of the world’s most highly respected reel manufacturers, often regarded as the Rolls Royce among reels
• Fenwick – core manufacturers of high end bait casting reels
• Shakespeare – Manufacturers of high end rods often considered the Bentley among rods

Pure Fishing awarded Silver Shield the sole distributorship of its products for the entire Middle East region. We have been working together for over 5 years with the business on a steep inclined basis.