Penn Fishing Tacke Company was founded by Otto Henze in 1932. Ever since, it has been at the forefront of modern reel design and production. Penn is often regarded as the Rolls-Royce of angling equipments. It prides in making some of the world's most innovative and ultra high quality reels, rods, and accessories. As a result, Penn has established a name in the market that is an envy for other players. An angler using Penn products sets them in league apart from the average anglers.

Penn has several world class anglers under its belt. This only helps bolster its high class image and make it a product to yearn for. As of 2007, Penn was taken over by Pure Fishing is now considered a crown jewel in Pure Fishing's portfolio.